Rainbird maintains supply and technology arrangements with several of the leading umbrella manufacturers and designers. This is to ensure that we continue to remain abreast of the latest trends from Europe and North America, and these are adapted as appropriate to suit the needs and tastes of the Australian market.

Rainbird Group stocks and supplies a complete range of umbrellas: from the smallest micro mini (or pocket) rain umbrella through to large outdoor umbrellas. We have a range of products in all these umbrella categories: golf, mens, ladies, unisex, and children's umbrellas in long and folding styles, art and other specialty umbrellas, beach umbrellas, garden umbrellas, outdoor and market umbrellas, and accessories. Most umbrellas can be screen printed to suit customer requirements.

Apart from the Rainbird brand, specific application umbrellas are sold under the Penguin and Seagull brands, while the Seagull brand features on our rainwear products - best known for disposable raincoats and ponchos.

As a member of APPA, Rainbird is committed to supporting the efforts of distributor companies of promotional products in Australia. This is another way that Rainbird differentiates itself from other umbrella suppliers: with a focus on the needs of distributors, our business grows as distributors' businesses grow. This team approach to supplying promotional marketing products is recognized throughout the industry as protecting the interests of distributors.

Background:

Rainbird Umbrellas was established in 1982, alongside a business that traded as 'Norlee' - an Australian manufacturer of screen printed vinyl bags supplied mainly to schools. This move took place with the formation of a partnership between the principal of 'Norlee', and one of the family members that had previously been with Phillips and House Pty Ltd (Shelta).

The manufacture of bags locally was discontinued in favour of imports, and fairly soon it was decided to focus exclusively on the supply of umbrellas for the retail market. This move brought Rainbird into direct competition with the respected and long established Australian umbrella brands - 'Shelta' from Phillips and House, and 'Protecta' from Clifton H. Joseph.

Rainbird provided customers with a genuine choice in a staid marketplace, and with the quality of the product and competitive pricing offered, Rainbird soon gained credibility in the marketplace. Although the initial focus was the supply of retail outlets, soon Rainbird began supplying umbrellas to suit the needs of corporate Australia. Custom built and screen printed umbrellas added another facet to the Rainbird Umbrellas business, and the willingness to differentiate product to suit customer needs

With the promotions industry developing, Rainbird Umbrellas was one of the group of businesses that was instrumental in the founding of the Australian Promotional Products Association (APPA). It has always been one of the aims of Rainbird to support the distributors of promotional products to corporate Australia - recognizing the key role they play in the promotional products supply chain.

If you would like to stock Rainbird umbrellas, please call Phone: (02) 9748 0666 or email enquiries@rainbirdumbrellas.com